Here is a detailed and professional Amazon A-Z Full Course outline. This course is designed to take a beginner from understanding Amazon as a marketplace to building and scaling a successful Amazon business—whether through FBA, private label, dropshipping, or wholesale.
Amazon A-Z Full Course: Start, Scale, and Succeed on Amazon
Module 1: Introduction to Amazon Selling
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Overview of Amazon as a marketplace
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Types of Amazon business models:
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FBA (Fulfilled by Amazon)
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FBM (Fulfilled by Merchant)
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Dropshipping
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Private Label
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Wholesale
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Choosing the right model for your goals
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How Amazon makes money (understanding fees and commissions)
Module 2: Setting Up Your Amazon Seller Account
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Step-by-step Seller Central registration
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Choosing between Individual vs. Professional plans
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Legal requirements: business license, tax ID, bank accounts
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Navigating Seller Central dashboard
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Understanding performance metrics
Module 3: Product Research and Selection
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Defining winning product criteria
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Best tools for product research (Helium 10, Jungle Scout, etc.)
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High demand, low competition strategy
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Seasonal vs. evergreen products
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Avoiding restricted categories
Module 4: Supplier Sourcing and Logistics
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Domestic vs. international suppliers
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How to find and vet suppliers (Alibaba, CJ Dropshipping, wholesalers)
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Placing sample orders
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Understanding Incoterms (FOB, EXW, DDP)
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Negotiation and communication tips
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Inventory planning and shipping options
Module 5: Listing Creation and Optimization
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Creating a new product listing from scratch
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Writing optimized titles, bullet points, and descriptions
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Product images and Amazon’s guidelines
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Backend keywords and SEO for visibility
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Variations, parent-child listings, and categories
Module 6: Amazon FBA Fulfillment (if applicable)
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How FBA works: inbound shipment creation
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Labeling and packaging requirements
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Sending inventory to Amazon warehouses
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FBA vs. FBM cost comparison
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Inventory health management
Module 7: Launching Your Product
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Pre-launch checklist
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Amazon PPC basics and campaign setup
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Early review generation strategies (Amazon Vine, follow-up emails)
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Launch promotions, coupons, and lightning deals
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Organic vs. paid ranking strategy
Module 8: Managing Sales and Operations
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Order management
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Handling customer service and returns
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Monitoring and improving listing performance
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Dealing with hijackers and unauthorized sellers
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Managing cash flow and reinvestment
Module 9: Amazon Advertising (PPC) and Marketing
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Sponsored Products, Sponsored Brands, and Sponsored Display
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Setting up ad campaigns
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Keyword targeting and match types
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A/B testing ads and optimizing ROI
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Using external traffic (Google, Facebook, influencers)
Module 10: Customer Service and Account Health
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Amazon’s customer service policies
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Handling complaints, A-to-Z claims, and returns
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Understanding and managing account health metrics
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How to appeal suspensions and protect your account
Module 11: Scaling Your Amazon Business
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Reinvesting profits and expanding product lines
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Automating with VAs and software
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Expanding to international marketplaces (UK, EU, Canada, etc.)
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Building a brand vs. flipping a store
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Exit strategies and selling your Amazon business
