Amazon SEO Course

About The Course

Amazon SEO Course: Mastering Search and Sales on Amazon

Module 1: Introduction to Amazon SEO

• What is Amazon SEO?

• Understanding Amazon’s A9 and A10 algorithms

• Differences between Amazon SEO and traditional web SEO

• The Amazon buyer journey and how it impacts SEO

Module 2: How Amazon Search Works

• How Amazon indexes and ranks products

• The role of relevance and performance in rankings

• Organic search vs. Amazon Advertising (PPC)

Module 3: Keyword Research Strategies

• Understanding keyword types: short-tail vs. long-tail

• Tools for keyword research:

  • Helium 10

  • Jungle Scout

  • Amazon Auto-Suggest

  • Keyword Tool

• Analyzing competitor keywords

• Using backend (hidden) keywords effectively

Module 4: Product Listing Optimization

• Crafting optimized product titles

• Writing effective bullet points with keywords

• Creating high-converting product descriptions

• Product Features vs. Benefits: how to communicate value

Module 5: Visual Content and Conversion

• Importance of high-quality images

• Amazon image guidelines

• A+ Content (Enhanced Brand Content) and how it helps SEO

• Using videos and infographics to improve conversions

Module 6: Reviews, Ratings, and Seller Performance

• How reviews affect rankings

• Strategies for collecting reviews legally

• Dealing with negative feedback

• Monitoring and improving seller metrics

Module 7: Amazon Advertising and SEO Synergy

• Introduction to Sponsored Ads

• How PPC affects organic rankings

• Creating a keyword-driven ad strategy

• Budgeting and A/B testing ads

Module 8: Analytics, Tracking, and Ongoing Optimization

• Tools for tracking SEO performance

• Using Amazon Brand Analytics and Search Term Reports

• Split testing and iterative listing improvements

• Seasonal and trend-based SEO updates

Module 9: Advanced SEO Techniques

• Using external traffic to boost Amazon SEO

• Influencer and affiliate strategies

• Leveraging Amazon Posts and Brand Story

• Managing variations and parent-child listings