Digital Marketing

About The Course

Module 1: Introduction to Digital Marketing

• What is Digital Marketing?

• Traditional Marketing vs. Digital Marketing

• Benefits of Digital Marketing

• Career Opportunities

Module 2: Website Planning & Creation

• Understanding Domain & Hosting

• CMS vs. Custom-coded websites

• Introduction to WordPress

• Designing a User-Friendly Website

• SEO-friendly Website Structure

Module 3: Search Engine Optimization (SEO)

• How Search Engines Work

• On-Page SEO

  • Meta Tags, Headers, Alt Text, Internal Linking

• Off-Page SEO

  • Backlink Building, Guest Blogging, Forums

• Technical SEO

  • Sitemaps, Robots.txt, Site Speed

• Tools: Google Search Console, SEMrush, Ahrefs

Module 4: Search Engine Marketing (Google Ads)

• Google Ads Fundamentals

• Keyword Research & Match Types

• Campaign Structure (Search, Display, Video)

• Bidding Strategies

• Ad Copywriting

• Conversion Tracking

Module 5: Social Media Marketing (SMM)

• Platforms Overview: Facebook, Instagram, LinkedIn, Twitter, Pinterest

• Creating Business Pages/Profiles

• Content Strategy & Calendar

• Paid Advertising (Facebook/Instagram Ads)

• Audience Targeting & Retargeting

• Influencer Marketing

Module 6: Content Marketing

• What is Content Marketing?

• Content Types (Blog, Video, Infographics)

• Copywriting vs. Content Writing

• Storytelling in Marketing

• Tools: Grammarly, Canva, ChatGPT

Module 7: Email Marketing

• Building Email Lists

• Email Campaign Types

• Writing Effective Emails (Subject, CTA)

• Automation & Drip Campaigns

• Tools: Mailchimp, ConvertKit

Module 8: Web Analytics

• Introduction to Google Analytics (GA4)

• Understanding Traffic Sources

• Behavior Flow

• Setting Up Goals & Events

• Conversion Rate Optimization

Module 9: Affiliate Marketing

• What is Affiliate Marketing?

• How to Choose Affiliate Products

• Setting Up Affiliate Links

• Amazon Associates, CJ, ShareASale

Module 10: E-commerce Marketing

• Setting up an Online Store

• Shopify, WooCommerce, Magento basics

• Product Page SEO

• Cart Abandonment Strategies

• Funnels & Upselling

Module 11: Online Reputation Management (ORM)

• Brand Monitoring

• Responding to Reviews

• Handling Negative Comments

• Tools: Google Alerts, Mention

Module 12: Marketing Automation & Tools

• What is Marketing Automation?

• Popular Tools: HubSpot, Zapier, Buffer

• CRM Integration

• Workflow Automation Examples

Module 13: Digital Marketing Strategy & Planning

• Building a Digital Marketing Plan

• Understanding Customer Journey

• Budget Allocation

• KPI Setting & Measurement

Module 14: Capstone Project / Live Campaign

• Running a Live Ad Campaign (Google/Facebook)

• Creating a Website or Blog

• Full Digital Audit

• Presentation & Report Submissio